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Make vs Zapier: Head-to-Head Comparison

Make
Zapier

Quick verdict

Winner: Zapier (8.6/10)

Best for: Teams new to automation

At a glance

Make Zapier
Score 8.4/10 8.6/10
From $9/mo $20/mo
Free plan
Trial 14 days
Best for Marketing ops teams building multi-step workflows Teams new to automation
Ease of use Moderate Easy
Best use case Teams needing complex multi-step automation with branching logic Simple to medium-complexity automation between SaaS tools
Team size 1–500 1–unlimited
Learning curve Medium Low

Choose Make if…

  • Marketing ops teams building multi-step workflows
  • Agencies automating client deliverables
  • Developers needing custom logic between APIs
Try Make → Read full Make review →

Choose Zapier if…

  • Teams new to automation
  • Cross-functional workflows touching many SaaS tools
  • Marketers automating lead routing and follow-up
Try Zapier → Read full Zapier review →

Pricing comparison

  • Make: $9/mo
  • Zapier: $20/mo · 14-day trial

Make (formerly Integromat) and Zapier are the two dominant no-code automation platforms. They serve overlapping needs but optimize differently.

Where Zapier wins

Integration coverage. 7,000+ apps. If you need to connect any modern SaaS tool, Zapier has it; Make sometimes doesn’t.

Onboarding. First Zap takes 10 minutes; hundredth takes 5. Make’s onboarding includes the node canvas paradigm — meaningful learning curve.

UI familiarity. Linear trigger→action chains match how non-technical users think about automation.

Where Make wins

Flexibility. Iterator/aggregator modules, conditional routes, error handling — anything beyond a flat A→B chain is materially easier in Make.

Pricing. Per-operation billing is cheaper for high-volume use. A workflow that costs $50/mo in Zapier might cost $9 in Make.

Custom APIs. The HTTP module makes integration with any REST API straightforward. Zapier’s webhook handling is less flexible.

Pricing

Make Core $9/mo (10k operations). Zapier Starter $19.99/mo (750 tasks). Both have free tiers usable for testing. Heavy use diverges sharply — Make scales cheaper.

Recommendation

Simple cross-tool flows → Zapier. Complex workflows or high volume → Make. Beginners → Zapier. Developers → Make.

Frequently Asked Questions

Which is easier to learn?

Zapier — UI is faster to grasp, especially for non-technical users. Make's node canvas adds a learning curve.

Which is cheaper at scale?

Make — per-operation pricing is materially cheaper than Zapier's per-task model for high-volume workflows.

Which has more integrations?

Zapier — 7,000+ vs 1,800+ at Make. For exotic SaaS tools, Zapier almost always has the connector.

Which is better for complex branching?

Make — node-based canvas with iterators, aggregators, and conditional routes handles complexity Zapier struggles with.

Can I use both?

Yes — many teams run Zapier for cross-tool integration and Make for complex internal automation. Pricing is competitive enough to justify both.

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